Johnny Priego Verified

I design and execute the complete commercial strategy so a development sells faster, at a better price, with a team trained to close.

Areas of Expertise

• Comprehensive commercial strategy for real estate developments (go-to-market)
• Pre-sales: phase structuring, incentives, inventory control, and absorption
• Strategic pricing by unit type / stack / view / orientation
• Product definition and optimization (unit mix, amenities, finishes) based on target market
• Recruitment, building, and leadership of sales teams
• Sales training: objections handling, closing, follow-up, and commercial discipline
• Digital strategies: segmentation, funnels, content, and performance
• Market and competitive research (CMA), demand analysis
• Financial models: sales ROI, rental ROI, scenarios, and sensitivity analysis

Services

• Commercial diagnostics (product, pricing, competition, messaging)
• Pre-sale strategy (phases, goals, scripts, offer, brokers)
• Pricing & inventory management (unit pricing tables, adjustment rules, upgrades)
• Sales playbook (pitch, objections, follow-up, closing)
• Sales team recruitment and training
• Digital strategy (audiences, campaigns, creatives, landing pages, CRM)

Markets

Puerto Vallarta · Bahía de Banderas · Riviera Nayarit